15 Nov 2017
Pop-up store roadshow Kingsmen supports disadvantaged youth in south
The campaign is part of the celebratory activities to Kingsmen Vietnam’s 25th anniversary this year
A part of the activities under its CSR campaign titled “Creative Journey with Humpty Dumpty, presented by Kingsmen Vietnam”, A pop-up store was also setup for further contribute by purchasing Humty Dumty statues, which are mass produced from designs done by disadvantaged youth at five social centers and orphanages including:
Thu Duc Youth Village
Linh Xuan HIV/AIDS Care and Support Center
SOS Children’s Village HCMC
Vocational Education Center for Youth in HCMC
Centre for Social Protection of Children – ‘N’ Centre, Ba Ria – Vung Tau
The pop-up store roadshow will commence at major shooing malls in HCMC including Saigon Center from November 3 to 12, SC ViVoCity from November 17 to 24 and Crescent Mall from December 1 to 10, selling the mass-produced Humpty Dumpty statues to raise fund from the public.
The fund raised will be awarded to the above-mentioned centers where the winners of the design contest are from.
Let see some photos from the first pop-up store at Saigon Center.