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15 Nov 2017

Pop-up store roadshow Kingsmen supports disadvantaged youth in south

The campaign is part of the celebratory activities to Kingsmen Vietnam’s 25th anniversary this year

A part of the activities under its CSR campaign titled “Creative Journey with Humpty Dumpty, presented by Kingsmen Vietnam”, A pop-up store was also setup for further contribute by purchasing Humty Dumty statues, which are mass produced from designs done by disadvantaged youth at five social centers and orphanages including:

Thu Duc Youth Village                                            

Linh Xuan HIV/AIDS Care and Support Center

SOS Children’s Village HCMC

Vocational Education Center for Youth in HCMC

Centre for Social Protection of Children – ‘N’ Centre, Ba Ria – Vung Tau

The pop-up store roadshow will commence at major shooing malls in HCMC including Saigon Center from November 3 to 12, SC ViVoCity from November 17 to 24 and Crescent Mall from December 1 to 10, selling the mass-produced Humpty Dumpty statues to raise fund from the public.

The fund raised will be awarded to the above-mentioned centers where the winners of the design contest are from.

Let see some photos from the first pop-up store at Saigon Center.

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