Alternative Marketing

Chang Sensory Trails

to activate

Following its success in 2016, Chang Sensory Trails returned again to tantalise palates!  Planned for 3 global cities, the multi-sensory festival arrived at London, San Francisco and Singapore.

The festival promised to bring visitors on a curated culinary journey that was centred on creating memorable experiences through Thai cuisine, art and culture.  Festival-goers could revel in live performances by bands and explore interactive street art installations as they enjoy a Thai experience – Reimagined. 

key services

brand activation

spatial design and build

project management

experiential marketing

related news

Visit Chang Sensory Trails to discover more of the travelling campaign.

Glenmorangie Experiential Whisky Dinner

to inspire

Engaging all senses of the audiences, fresh ingredients were extracted – including lemon, anise, cinnamon wood, and cherries to bring out the flavours within the various distilled elixir. Along with invoking the taste buds of guests, the setting of the lounge embraced vintage and warm wood textures. Returning to the raw process of its craft, the guests could savour each delectable ingredient with depth and delight.

key services

project management

brand activation

storytelling & experience

related news

The invitation-only event was held at Qui Dining Lounge in Ho Chi Minh, Vietnam.

Scoot’s The Yellow Converter

to activate

Working with BLK J Havas towards realising the creative concept of the project, the set up was vibrantly done and provided spacious areas flooded with yellow for crowd engagement. For the uninspired, activities such as the Yellow Tattoo Parlour and a Yellow Velcro Challenge ensured that curious participants walked away decked in yellow. Ready or not, the brand encouraged everyone to escape the ordinary with the boldness of its bright colour and bright idea.

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key services

VISUAL BRANDING

brand activation

related news

The campaign took place downtown, at Wisma Atria's outdoor atrium from 18^th to 20^th October 2019.
Keep exploring at BLK J's site for more features.