We tuned in to our online talk inspiring the possibilities of revisiting memories straddling old, new, positive and negative with Ideactio’s design team.
Sharing about creating remarkable and positive impact in content through keeping in touch with memories that we hold on to or hope to create. At the common core of our design businesses lies at the heart of what our clients and visitors hope to encounter, we put that into service for the ‘phygital’ world.
The vast Special Exhibitions Gallery, housed within the Asian Civilisations Museum, presented an extensive collection of artworks by Singapore’s renowned art collector Dr Tan Tsze Chor. The exhibition explored the appreciation of Chinese art from the 1950s to the 1980s through the selection of Dr Tan and others in the Chinese art community in Nanyang. Through their exchanges and networks, the exhibition explored the formation of Chinese identity occurring in the emergence of Chinese modern art.
To complement the works on display, a clean and elegant design approach was adopted. The open nature of the layout allowed visitors to freely explore the different curatorial themes while the adoption of a white palette ensured focus on the works themselves. A large, suspended, fabric backdrop served as the singular design element that characterised the entire space.
To accompany the main exhibition, a series of fun interactive stations allowed for hands-on engagement. Targeted for younger visitors, guests were able to try their hand at making their very own Chinese scroll, as well as calligraphy and other creative activities.
spatial design & build
ideation & concept design