DHL Americas Innovation Center

As a state-of-the-art facility, the overall design intends to evoke a journey through the logistics support of today and tomorrow. The modern look complemented by technology solutions of the courier company, is deliberate with its forward-looking vision.  


to activate

Adapting the warehouse-style concept that aligns with DHL’s field of business, the thematic experience introduced subtle changes in the palette and expansive, flexible spaces. Industrial cool tones are replaced by futuristic colour schemes, used to reinforce DHL’s brand with striking impressions. 

Designed for continuity, a highly flexible use of space was an important design consideration to the whole showroom to allow adaptation depending on current industry trends and innovation. This includes easy-to-change title signage and low maintenance digital display.​ As a logistics company, functionality and efficiency are crucial operation needs, thus inspiring a conscience design to the Innovation Centre space. 

key services

design development

visual branding

ideation & concept design

storytelling & experience

related news


Find out more about the project in our 45th Anniversary feature!

Tencent Binhai Experience Centre, Shenzhen

The main intention of this experience center is to keep Tencent’s business partners or potential partners updated on Tencent’s overall business performance, development plan and technological advantage. Created as a “window” into Tencent, it is a platform to cultivate dialogues between Tencent and the world. 

to engage


With multiple social platforms well-connected through 
Tencent, the showroom makes productive use of social media connecting Wechat, popular mobile game Honor of Kings by Tencent, VR game Ready Player One, and car racing game QQ Speed to show the future of digitalisation. 

to inspire


The impressive build featured transparent sliding LED screen doors complements the grandeur and spaciousness of the halls. Additionally, the audio-visual theatre room sported a star-spangled ceiling created with fibre-optic lights, immersive arc screens, and a simulation of the lunar surface to resemble a galaxy. 

key services

spatial design & build

design development

material acquirement

ideation & concept design

related news

Delivering consistent results for our client, we have brought to life other Tencent centres such as the Wuhan Tencent Exhibition Centre and Tencent Qingdao Exhibition Hall. Click to view more.

Changi Experience Studio

to inspire

Kingsmen played an integral role, co-conceptualising with Milla & Partner and Moment Factory in presenting the 3,000 sqm zone with over 20 different touchpoints. Each visitor is equipped with an interactive Travel Guide device, using Radio Frequency Identification (RFID) technology to introduce fresh ways of unveiling wayfindings guides across different exhibits. Acting as a key to all touchpoints, it activates games or projection work with intriguing storylines along the way.  

Employing multimedia equipment to feature an immersive digital “Amazing Runway”, 180º screen, and interactive audiovisual play in the “Garden of Harmony” are amongst the few highlights that the Changi Experience Studio promises for all visitors – young and old, local or from abroad to create their own Changi moments. 

key services

spatial design and build

multimedia integration

social technology design

design development & implementation

related news

The Changi Experience Studio was co-conceptualised with Milla & Partner and Moment Factory to bring extraordinary encounters.

Visit the Changi Jewel website for more visitation details.