La Prairie at TFWA 2019

to inspire

For a sense of permanence when visualising the new store, the conceptualised build had to be distinct and unlike an exhibition stand. The same depth in groove lines of the store was executed with precision to add a refined touch to the booth. Emphasis was placed on achieving top-notch detailing and material construction. Raw materials were shipped in from overseas and a comprehensive pre-site preparation was necessary to ensure quality production. To represent a consistent brand image, Kingsmen complied and adhered strictly to the same finishing as the corporate identity of the HQ back in Switzerland. 

to activate

Besides arranging for raw veneer to be delivered from Italy, upon arrival it had to undergo a stringent varnishing and processing for it to achieve the same finishing as La Prairie’s Italian boutique store. Instead of the usual laminate and carpet flooring, La Prairie requested for marble flooring. To ensure the marble could well withstand weights, floor levelling was an important step. Given the same timeline as a single storey build, precise time management and anticipation of onsite challenges were required. 

to engage

Upon stepping into the double storey stand, visitors were transported to a place where time stands still with sublime beauty that recalls the brand’s quintessential ‘Swissness’. La Prairie’s bespoke stand showcased their new store design concept and visual merchandising, in a full boutique experience. Inspired by the authentic, sophisticated elegance of Swiss Contemporary Architecture, La Prairie exude a raw and refined style that is simple in its execution, physically intense yet always in a poetic balance with the surrounding landscape. La Prairie endeavours to fulfil a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art. 

key services

spatial design and build

design management

visual branding

material acquirement

related news

The La Prairie booth received Platinum under Best Stand at Retail Industry Event for World Exhibitions Stand Awards 2020.

First whiskey experience in iconic local heritage site designed to inspire

Finding innovative ways to engage our taste buds, we presented fans of one of the best-loved Scotch whiskies: The Macallan Whiskey E, an elegant experience as they embark on a thoughtful journey of the Scottish imagination behind whiskey-making.  

Visitors could journey through rooms dedicated to unfolding flavors and processes that make the Scottish single-malt whisky brand so iconic. While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand. Book a reservation for the four-month long exhibition here. 

Check out the iconic experiential space here: 

https://www.themacallan.com/en-sg/the-macallan-experience/locations/singapore

Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition

The vast Special Exhibitions Gallery, housed within the Asian Civilisations Museum, presented an extensive collection of artworks by Singapore’s renowned art collector Dr Tan Tsze Chor. The exhibition explored the appreciation of Chinese art from the 1950s to the 1980s through the selection of Dr Tan and others in the Chinese art community in Nanyang. Through their exchanges and networks, the exhibition explored the formation of Chinese identity occurring in the emergence of Chinese modern art.

to engage

To complement the works on display, a clean and elegant design approach was adopted. The open nature of the layout allowed visitors to freely explore the different curatorial themes while the adoption of a white palette ensured focus on the works themselves. A large, suspended, fabric backdrop served as the singular design element that characterised the entire space.

to inspire

To accompany the main exhibition, a series of fun interactive stations allowed for hands-on engagement. Targeted for younger visitors, guests were able to try their hand at making their very own Chinese scroll, as well as calligraphy and other creative activities.

key services

spatial design & build

visual communication

ideation & concept design

related news

Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition was open to the public from 8th November 2019 to 26th April 2020 at the Asian Civilisations Museum, Singapore.